Using a collaborative approach, lendlab offers mortgage brokerage with a human touch.

Contrasting the cold automated approach most firms have, lendlab treats clients like people–developing lasting relationships, while providing digitally forward service with modern convenience.

This approach to mortgages as a modern craft is emphasized through cut shapes, a warm colour palette, friendly illustrations and a type system that is contemporary but charming.

Lastly, the logo features the letter ‘l’ overlapped in a pinwheel to communicate the idea of collaboration. As a childhood symbol, pinwheels represent a time when things were simple and natural, with its bright colours conveying optimism and vitality.