Bsweat is a training and movement studio and based in Perth, Australia.

The utilitarian identity reflects its no-frills nature, while the vibrant motion blurred photography shows owner Blair Heath’s passion for training and creating community.

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Type System

→ HAL is industrial and utilitarian.
→ Athletics is functional but playful.

→ Similar to how the wordmark recalls forms of barbells and weightlifting, rugged blocks echo dumbbell shapes.

→ The block is used as a graphic element in framing photography and text.

Selected Work ↓

lendlab billboard




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Editorial Design