Bsweat

Bsweat is a training and movement studio and based in Perth, Australia.

The utilitarian identity reflects its no-frills nature, while the vibrant motion blurred photography shows owner Blair Heath’s passion for training and creating community.

Read More ↓

Type System


→ HAL is industrial and utilitarian.
→ Athletics is functional but playful.

→ Similar to how the wordmark recalls forms of barbells and weightlifting, rugged blocks echo dumbbell shapes.

→ The block is used as a graphic element in framing photography and text.

Selected Work ↓

lendlab billboard

lendlab

Branding

Stüssy

Graphic Design

Aburi Tora

UI/UX Design

The Zoo

Graphic Design

Companion Magazine

Editorial Design

Booooooom Publication

Editorial Design