Stüssy is a Californian skate/surf brand established in the early 1980s, and is now one of the most recognized streetwear brands in fashion.

In 2020, I worked in-house at Stüssy to support the brand’s digital launch in China across both WeChat and Tmall.

As the sole designer, I provided direction on design and strategy for both platforms, and managed the process with third-party China developers/contractors.

Working across Stüssy’s brand, e-commerce and retail departments, the process included strategy, design development, QA, launch and ongoing updates based on Chinese consumer shopping behaviour.