Taking care at every touchpoint, REW wants real estate to be an adventure for their audience of 16 million Canadian homeseekers, and to create a best in-class experience for everyone involved.

In order to raise awareness about REW, I was hired to create a summer brand campaign based on the slogan “Homeseeker TM”. Creative direction focused on targeting Millennials and Generation X with nostalgic graphics from the 1980s, utilizing ascii art and typography reflective of that time.

The strategy of the campaign was centered on a collection of REW summer merchandise which was given out to promote the brand at local Vancouver beach pop-ups. Branded merchandise included hats, t-shirts, tote bags, beach towels, postcards and stickers.