Bsweat is a training and movement studio based in Perth, Australia.
The utilitarian identity reflects its no-frills nature, while the vibrant motion blurred photography shows owner Blair Heath’s passion for training and creating community.
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Type System
→ HAL is industrial and utilitarian. → Athletics is functional but playful.
→ Similar to how the wordmark recalls forms of barbells and weightlifting, rugged blocks echo dumbbell shapes.
→ The block is used as a graphic element in framing photography and text.
